Advertiser newspaper, 1963

Series — Box: 1, Folder: 1

Collection number: MSS 010.034

Scope and Contents

The two issues are dated February 6, 1963 (Volume II Number 1) and June 12, 1963 (Volume II Number 19). The businesses depicted in photographs are: C & D Pharmacy, Village Drug Shop, and Nicholson’s Chick-n-Treat Drive In. Individuals pictured include Carolyn Hartford of Armstrong & Dobbs, Jimmy Stokes of the Goodyear Service Store, and Leroy Thomas of the Peoples Loan and Finance Corporation. There is also an illustration of Beech Haven Baptist Church.

Dates

1963

Conditions Governing Access

This collection has no restrictions. This collection is open to the public. Library policy on photography and photocopying will apply. Advance notice may be required. Apply in the Heritage Room for access.

Biographical / Historical

The newspaper later became the Athens Daily News, a competitor to the Athens Banner-Herald. After only a couple years as an independent daily, the Daily News merged with the Banner-Herald. In its earlier incarnation as a weekly advertising sheet, the paper had limited original content in addition to advertisements. The ads provide some images amid a wealth of textual information that could be of use to historical researchers. In the early 1960s, new shopping centers like Beechwood significantly expanded Athens’ shopping choices; these suburban businesses as well as older urban and rural establishments advertised in this paper, which billed itself as “Northeast Georgia’s Feature Weekly.”

Extent

From the Collection: 73.52 Linear Feet (61 document boxes of varying sizes, 10 periodicals cartons, 5 books of bound periodicals. Flagpole: Twenty-seven boxes, 25 of which measure 25 by 19 by 2, two of which measure 22.5 by 17 by 2.75: 42.41 linear feet Historic newspapers: Box 1 measures 15.5 by 10 b 3 (.83 linear feet): Box 2 measures 20.5 by 16.5 by 3.5 (1.38 linear feet); Boxes 3-4 and 7-8 each measure 25 by 19 by 2.5 (6.33 linear feet); Box 5 measures 24.5 by 20 by 3 (1.67 linear feet); Box 9 measures 31 by 23 by 3 (1.92 linear feet): 12.13 linear feet total. American Monthly Magazine and Daughters of the American Revolution Magazine: 4.17 linear feet Rollins M. (Pete) McCommons collection: One half legal document box: .21 linear feet Image Magazine: One half letter document box: .21 linear feet Athens Underground weekly newspaper: .0233 linear feet; one of eighteen folders in a shared box Tasty World magazine: One box measuring 23 by 17 by 3: 1.42 linear feet Scenic South: One half letter document box: .21 linear feet Zebra Magazine: One half letter document box: .21 linear feet Athens Magazine (Official Publication of the Athens Area Chamber of Commerce) and This Month in Athens: one shared half letter box; .21 linear feet Athens Weekly News: One box measuring 17.25 by 11.5 by 3: .96 linear feet Vantage (Athens Area Chamber of Commerce newsletter): One box measuring 25 by 19 by 2: 1.58 linear feet Captain Armadillo comic book: One box measuring 10.5 by 8.5 by 1.5: .71 linear feet Highlight Magazine: One half letter document box: .21 linear feet Foxfire magazine: One box measuring 12.5 by 10.25 by 3: .85 linear feet Crop Stories magazine: .0233 linear feet; one of eighteen folders in a shared box Georgia Magazine: One full letter document box: .42 linear feet Georgia Life magazine: One full letter document box: .42 linear feet Thumb Tack Tribune student newspaper: One box measuring 24 by 20.5 by 3; 1.71 linear feet; Schoolhouse Times student newspaper, Chase St. Herald student newspaper, and Advertiser newspaper also included in this box Red and Black student newspaper: 1.5 linear feet Athens Night Life magazine: .0233 linear feet; one of eighteen folders in a shared box Record Plug magazine: One half letter document box: .21 linear feet BoomAthens magazine/ Boom magazine: One half letter document box: .21 linear feet Connections magazine: .0233 linear feet; one of eighteen folders in a shared box Schoolhouse Times student newspaper: See Thumb Tack Tribune Chase St. Herald student newspaper: See Thumb Tack Tribune Odyssey student magazine: Three half letter document boxes: .63 linear feet Iliad student literary magazine: One letter document box: .42 linear feet BluePrints student magazine: One legal document box: .42 linear feet. Athens Tempo magazine: .0233 linear feet; one of eighteen folders in a shared box Georgia Journal magazine: One full legal document box: .42 linear feet Bluegrass Unlimited magazine: Three full legal document boxes: 1.25 linear feet Advertiser newspaper: see Thumb Tack Tribune MSS 010.035-010.047: Each subcollection .0233 linear feet, one of eighteen folders in a shared box.)